Hey there, trailblazer!
INTERIORS
Brand
Extension
Ready to break new ground and show off what Interiors by KMA is all about? Let’s take this department to the next level—scroll down and see what we can build together!
what is a brand extension?
A brand extension is when a company takes what it’s known for and uses that trust to launch something new in a related field.
In the case of Interiors by KMA, it’s about taking the solid reputation KMA has in architecture and extending that credibility into the world of interiors. This approach gives Interiors by KMA an edge, using the parent brand’s recognition while carving out its own space with a unique style and services that complement what KMA already offers.
It’s a smart way to build on success while branching out!
Project SCOPE
WEBSITE
Build a website that emphasizes differentiation, while retaining alignment with the firm’s overarching identity.
Explore new fonts and color pairings to create a separate identity, informed by the firm's existing branding.
Three versions of the proposal: one stand-alone piece; one short-form version to be used as an insert into KMA's proposals; and a digital version.
LOGO
proposals
Supplement existing imagery with environmental and lifestyle brand imagery.
A curated collection of graphic elements that informs all of your marketing.
PHOTOGRAPHY
STYLE GUIDE
logo
Logo Design
We'll create an individual logo for Interiors by KMA, with a nod to KMA's branding.
Your Brand's Visual Identity
style guide
A style guide is a key document that outlines the visual and written elements that define a brand’s identity—think logos, fonts, colors, tone, and imagery. For Interiors by KMA, it will establish a unique identity that stands apart from the architectural firm, yet still maintaining a visual connection. This ensures consistency across all platforms and materials, giving the Interiors Studio its own personality, while aligning with the broader KMA brand, helping it stand out while staying recognizable.
I highly recommend Natalie! She has been integral to
KMA's rebrand.
She provided the vision and skill we needed to successfully pull it all together. In addition to her vision, I greatly appreciate personal touch when working with my staff and how she works so hard to "get" us. The results of her work have exceeded expectations.
- Jeremy Philo
PRESIDENT,
KMA DESIGN STUDIO
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
WEBSITE BUILD
I'll present you with a concept that is unique, yet informed by the firm's umbrella brand. This concept will serve as the foundation for all of the pieces we create together.
Your website will be built on the Showit platform. You can decide if you'd like it to share an account with KMA or if you'd like it on its own.
Tech Set-up
I'll take care of updating your DNS servers once you've purchased the domain name.
This step ensures that website visitors can easily (and seamlessly) navigate between the KMA Design Studio website and the Interiors by KMA site.
Integration
Your Digital Real Estate
Website Concept
Website Build
Proposals
Proposal Template - Long Form - to be used as a stand-alone piece.
Proposal Template - Short Form - to be used an insert in KMA's proposals.
Editable Templates
Proposal Template - Digital Companion
LET'S BE REAL
In a world where stock photography is grossly overused, set yourself apart with real pictures of your people and processes.
We'll spend half a day together to create a collection of lifestyle images that supplement the existing images of the design team, while establishing a unique look and feel for the new brand.
We'll also work to create a collection of detail imagery for the website and the proposal templates.
photography
With this brand extension,
YOU GET:
+ WEBSITE BUILD $6500
+ BRAND PHOTOGRAPHY $2750
+ LOGO DESIGN $550
+ style guide $2750
+ Proposal $5500
ready to get started?
COPYWRITING
social TEMPLATES
UPGRADES
Our copywriter will spend time talking with you to learn your voice to craft the copy on your website and proposal.
$2500 for the website & $1000 for the proposal.
Canva social tile templates, including square and 9:16 aspect ratios.
$2500 for a starter set of Canva social tiles.
As a renowned photographer, I've shot celebrities like Leslie Odom Jr, Arnold Schwarzenegger, Condolezza Rice, Ted Koppel, Temple Grandin and for national brands like OstomySecrets, Microsoft, and Google. I've also been featured in print in the NY Times, Suburban Life Magazine, Meetings + Events and many other publications.
Many of my clients have admired my own branding and design and have asked me to help them with theirs. I pour my heart and soul into designing your pieces, just as I would my own, so I am highly selective with the projects I choose to accept.
